Case Study: Singapore
The New Savvy
The New Savvy, an online platform based in Singapore, identified as “Asia’s leading financial, investments and career platform for women” partnered with MNIN-PR to share its message of female financial literacy empowerment to a larger international audience. The site features investing advice specifically tailored according to the financial climate and habits of 5 countries including the US, Australia, Indonesia, Malaysia and Singapore.
The New Savvy sought to solidify its standing as a financial and career portal for women featuring engaging and simplified language to help women as they move through their life milestones.
RESULTS: The New Savvy Founder, Anna Haotanto was featured in numerous highly trafficked and influential platforms include a television feature interview on CNBC, two guest bylines in Fast Company (1, 2), a Refinery29 feature, interviews with Idealist and Home Business Mag and an invitation to participate in a #ReutersWealth Twitter Chat.
